France tv distribution is delighted to announce the launching of the international distribution of THE PRICE TO PAY (original title: LA GUERRE DES PRIX), a film by Anthony Déchaux, starring Ana Girardot, Olivier Gourmet, Julien Frison, Aurélia Petit and Jonas Bloquet.

Distributed worldwide by France tv distribution, THE PRICE TO PAY will be launched at the Unifrance Rendez-Vous, which will take place from January 14 to 21, 2025 in Paris.

This film is produced by Les Films de Jeanne and La Filmerie and will be distributed in French cinemas by Diaphana Distribution.

Synopsis

Audrey, 35, manages the dairy products department for a retail chain, Derval, in Normandy. A few times a week, she also supports her brother who has bravely taken upon the family farm. Like him, Audrey is a fervent advocate for organic and local products.
Spotted by Claire Roussel, the head of the purchasing department for Derval, Audrey is asked to join the company’s central purchasing unit in Paris. Convinced she can drive change from within, she accepts, determined to promote fairer practices.
However, upon joining, she is confronted by Fournier, a ruthless veteran of the negotiating table. As Audrey struggles to defend the local producers interests, including her brother’s, she navigates a system that challenges her values.
Will her newfound ambition come at the cost of the ideals she has always fought for?

Alexandre René (VP International Cinema Sales at France tv distribution) and Julia Schulte (SVP International Sales at France tv distribution):

"We are thrilled to support this unique film on the international stage. This social thriller immerses us in the world of capitalism and large-scale retail.
Globally, the agricultural industry is more threatened than ever, and it remains a constant fight to save those who feed us. In the ruthless world of corporate retail, we follow a passionate advocate for organic and local products will stop at nothing to defend her ideals, willing to make any sacrifice to protect local dairy producers."

THE PRICE TO PAY

Original title: LA GUERRE DES PRIX

Cast: Ana Girardot, Olivier Gourmet, Julien Frison, Aurélia Petit and Jonas Bloquet

Directed by Anthony Déchaux

Written by Anthony Déchaux with the collaboration of Benjamin Charbit, Mathilde Belin and Maël Piriou

Productions: Les Films de Jeanne and La Filmerie

French Distribution: Diaphana Distribution

Photos credits:

Ana Girardot : © Nicolas Guerin

Julien Frison : © Stephan Massis

Aurélia Petit : © Aurélie Lamachère

Jonas Bloquet : © Guillaume Plas

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About France tv distribution

France tv distribution works with producers and licensors to maximise revenues from their programmes accross all media platforms encompassing video, VOD and music publishing, merchandising, magazine and book publishing, plus French and international distribution and fund-raising.

Since January 2017, France tv distribution has gone hand in hand with distribution films abroad. As a major player on the distribution of rights in France and in foreign markets, this new activity of trading feature films is added to its savoir-faire.